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EPSD in Law.com- Beyond Liability: How Vague Breach Communications Harm Your Business (And Legal Position)
This article by EPSD’s Managing Partner, Nick Selby, EPSD Advisory Board member / Founder and CEO of Discernible Communications, Melanie Ensign, and Chief Data Strategy Officer at Abaxx Technologies, Inc., Michelle Finneran Dennedy, appeared in Law.com’s Expert Opinion section on 1 March 2026. Read the excerpt below, and please click through for the full text.
Read moreNick Selby and Sarah Wells - The Rush to Adopt AI: Business Risks & How to Get it Right
Sarah Wells, EPSD’s Lead Consultant for Engineering Effectiveness, and Nick Selby, EPSD’s founder and Managing Partner, explore why the current rush to adopt AI tools introduces significant business risks in this episode of GOTO Unscripted. They discuss how AI vendors deliberately blur security terminology to confuse buyers, how AI tools’ insatiable appetite for data creates enormous blast radii when breaches occur, and what organizations can do to adopt AI responsibly - from threat modeling and cross-disciplinary governance to minimum-permission principles and incident readiness.
Read moreEPSD Adds Technology Sales Veteran Steve Schwartz as Executive Vice President of Revenue
Seasoned leader brings three decades of experience bridging technical solutions with executive decision-making to support EPSD’s mission EPSD, a decision-enablement advisory working with senior leaders at technology-intensive scale-ups, today announced the appointment of Steve Schwartz as Executive Vice President of Revenue. Schwartz brings over two decades of experience helping technology companies scale with discipline and clarity, building and leading global revenue organizations while partnering closely with founders, boards, and executive teams.
Read moreNick Selby for Inc.: Preventing FOMO From Turning AI Into a Cybersecurity Nightmare
This article by EPSD’s Managing Partner, Nick Selby, appeared in Inc.’s “Innovate” section on 31 December 2025. Read the excerpt below, and please click through for the full text.
Read moreVelocity's Edge Podcast S1E9 - Nick Selby on Factionalism
When leadership is struggling with organizational dysfunction that stems from resource constraints, they tend to see teams in conflict: product versus engineering, sales versus operations, etc. They might assume the solution involves coaching, restructuring reporting lines, adjusting compensation models, or hiring more diplomacy-minded managers. But as EPSD’s Nicko Goncharoff and Nick Selby have learned through years of organizational interventions, the biggest threat to mid-stage technology companies isn’t functional disagreement. It’s the personal resentment that calcifies when strategic pivots in the business force zero-sum resource allocation.
Read moreVelocity's Edge Podcast S1E8 - Dr. Pablo Breuer on CISO Leadership
Many organizations hire Chief Information Security Officers (CISOs) expecting them to be security experts who can implement controls and prevent breaches. But as Dr. Pablo Breuer learned through 22 years in Navy cyber operations and leadership roles spanning National Security Agency red teams to Fortune 50 financial firms, the fundamental challenge isn’t technical — it’s that most companies don’t understand what they actually need from a CISO in the first place.
Read moreVelocity's Edge Podcast S1E7 - Peat Bakke on Operationalizing Decision Records
When Peat Bakke sits down for breakfast with engineering leaders, the conversation inevitably turns to the same frustrating pattern: talented people leave, and with them goes critical context about why systems work the way they do. Not just the technical details—those live in the code—but the reasoning behind architectural and technical choices, the problems those choices solved, and crucially, the alternatives that were deliberately rejected.
Read moreVelocity's Edge Podcast S1E6 - Thomas Dullien & Chris Swan on Decision Records
Most engineering leaders think institutional knowledge loss is an inevitable cost of growth. They see departing employees take critical context with them—why certain processes exist, what problems they solve, how trade-offs were evaluated—and assume the solution involves better handoff documentation or knowledge transfer sessions. But as EPSD Advisory Board members Thomas Dullien and Chris Swan learned through building and scaling organizations, the biggest risk isn’t losing people; it’s losing the reasoning behind the decisions those people made.
Read moreVelocity’s Edge Podcast S1E5 - Sarah Wells on Cultural Change
Most engineering leaders think velocity problems are technology problems. They see slow deployments and assume the solution involves better CI/CD pipelines, more developers, or migrating to microservices. But as Sarah Wells discovered as she experienced the digital transformation of the Financial Times, the biggest constraints aren’t in your codebase; they’re in your org chart.
Read moreMoneyball for Engineers
The history of management of software development is littered with failed and discredited efforts to objectively assess individual performance. There is little consensus in the industry, organizations vary widely in how they do this, subjectivity and politics are rife, and few (if any) engineering leaders are content with the status quo.
Read moreVelocity’s Edge Podcast S1E4 - Carla Geisser & Chris Swan on Crisis Engineering
As Carla Geisser puts it: “The incidents that actually matter to how people interact with technology are not security incidents … They are things like, they can’t log into their bank account, they can’t buy their Taylor Swift tickets, they can’t get on an airplane.” And when everything’s on fire, most organizations make a critical mistake: they treat the crisis as the exception rather than the expectation. The companies that survive and thrive are those that understand a fundamental truth: if your business is growing, crises aren’t anomalies—they’re predictable outcomes of scale.
Read moreVelocity’s Edge Podcast S1E3 - Melanie Ensign on Strategic Communications
Most organizations think of security communications as ‘crisis management’: what to say when something goes wrong. But waiting until an incident occurs to build relationships, establish trust, and create communication channels severely limits your response options.
Read more“Technical Debt” and Making the Case for Engineering Work
Every engineering organization I work with has a challenge: making the case for the work you need to do as an engineering team that doesn’t directly result in new or improved features.
Read moreNick Selby for Fast Company: Tech debt isn’t an ‘IT issue.’ It’s a business strategy
This article by EPSD’s Managing Partner, Nick Selby, appeared in Fast Company’s “Ask the Experts” section on 21 August 2025. Read the excerpt below, and please click through for the full text.
Read moreVelocity’s Edge Podcast S1E2 - Huw Rogers on Tech Debt
If you’re leading a profitable, cash-flow-positive business, you’ve probably watched technical debt pile up: those accumulated consequences of choosing quick fixes over well-designed, long-term solutions. If you’re not carefully managing it, it can become overwhelming.
Read moreVelocity's Edge Podcast S1E1 - Sarah Wells on Strategy
What makes an effective product engineering strategy? In the debut episode of the Velocity’s Edge podcast, host Nicko Goncharoff speaks with Sarah Wells about the importance of strategy to engineering effectiveness.
Read moreAnnouncing Velocity's Edge: Where Speed Meets Strategy
We’re thrilled to announce the launch of Velocity’s Edge, EPSD’s new podcast premiering this Wednesday. Velocity’s Edge brings you to the pivotal point where speed meets strategy—that critical spot where the wrong decision can capsize your organization, while the right one propels you forward. Each 20-minute episode delivers insights from battle-tested experts who’ve guided C-suites and boards through moments when they’ve needed to navigate crises with speed and authority.
Read moreEPSD Announces Appointment of Nicko Goncharoff as Chief Operating Officer
Technology veteran brings 30+ years of experience building and scaling data-driven businesses across global markets EPSD, the authority on technical consulting that drives business transformation, is pleased to announce the appointment of Nicko Goncharoff as Chief Operating Officer. Nicko brings more than three decades of experience building, scaling, and leading technology and data-driven businesses, including co-founding three successful startups and serving in senior executive roles at global analytics firms.
Read moreStrategic Deployment of a Fractional CISO
Before hiring their first Chief Information Security Officer (CISO), CEOs and boards should consider a fractional CISO (F-CISO) to build foundational security programs that set the permanent CISO up for success. This strategy addresses a critical disconnect: executives often view security breaches and compliance failures as technical problems, but these business-threatening issues typically stem from cultural and process deficiencies requiring organizational transformation, not just technical expertise.
Read moreHow Strategic Tech Investments Cut Our Insurance Costs by a Third
In early 2025, as EPSD spun out into independent operations, we made some bold strategic technology decisions. We made initial up-front IT investments of less than 10% over “good enough” choices, and that increase delivered us a 31% insurance savings. Spending just a bit more on IT significantly raised the complexity and the cost attackers must bear to breach us, and resulted in measurable operational gains and user happiness.
Read moreThe Currency of an Engineering Team Is Respect
The currency of an engineering team is respect, and this has nothing to do with position in the organizational hierarchy: instead, it’s about whether the person speaking knows what they are talking about. Do they make our work easier? Are the things they are asking us to do logical and consistent?
Read moreSuccession Planning: A Surprisingly Common Business Risk
Fast-growing companies, particularly those in technology and high-stakes industries, often prioritize immediate operational needs over long-term planning. One critical area that frequently gets overlooked is succession planning—a business continuity essential that can create serious vulnerabilities if not properly addressed.
Read moreThe VW Group Data Breach is a Business Problem, not an IT Failure.
In December 2024, the Chaos Computer Club revealed that VW Group’s software unit Cariad exposed 9.5TB of sensitive data affecting 800,000 VW, Seat, Audi, and Skoda owners. The breach included personal information and location histories that, despite Cariad’s claims otherwise, were easily tied by researchers to individual customers.
Read moreTech Debt in Scale-Ups
When tech companies hit hypergrowth, they face the challenge of evolving their software systems from minimally viable products (MVPs) to enterprise-grade platforms. These transformations extend beyond software development to affect entire organizations.
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